Creation, iTunes Partner For '07 Events
June 21, 2007 at 11:59 AM (PT)
CREATION FESTIVAL renewed its partnership with ITUNES for CREATION 2007. Together they will provide nearly 500,000 people on the CREATION FESTIVAL mailing list with an exclusive ITUNES CREATION digital sampler where they can download five free songs from artists performing at the festivals.
Every person attending the CREATION NORTHEAST and NORTHWEST festivals will also receive an exclusive ITUNES card featuring a special collection of more than 25 free songs from artists including SWITCHFOOT, RELIENT K, NEWSBOYS, CASTING CROWNS, THIRD DAY, TOBYMAC, LEELAND, BARLOWGIRL and more.
CREATION and ITUNES began their relationship in 2006 by making the redeemable gift cards available to CREATION NORTHWEST attendees. This marked the first time that ITUNES had partnered with a Christian organization in this way. The response to this endeavor was the largest ITUNES has experienced through this crowd-pleasing marketing strategy.