Mike Wheeler In As PD At Dave FM/Atlanta
June 22, 2007 at 10:57 AM (PT)
As ALL ACCESS told you first, MIKE WHEELER has been named Program Director of CBS AAA WZGC (92.9 DAVE FM)/ATLANTA. MIKE begins MONDAY, JUNE 25.
“MIKE is committed to growing 92.9 DAVE FM to ATLANTA’s #1 choice for Adult Rock fans, while remaining true to the original principles that led to the formation of 92.9 DAVE FM three years ago,” said CBS RADIO SVP/Market Manager RICK CAFFEY. “MIKE’s innovative programming and brand equity building make him the ideal candidate to pick up the string and convert everyone’s positive feelings about DAVE FM into measurable results.”
WHEELER is 26-year radio veteran with experience in all levels of operations, programming and marketing. Most recently he served as CLEAR CHANNEL/ATLANTA RVP/ Programming, where he led 20 properties including six terrestrial radio stations, five HD2 station, six websites, the BRAVES Radio Network, the GEORGIA News Network and a 12-city Total Traffic Network. He also has served in various programming and operations positions in ST. LOUIS, DETROIT, TOLEDO, OHIO and GREENSBORO.
“Over the past three years I watched DAVE FM establish a phenomenal brand, and I’m excited to be a part of it,” stated WHEELER. “I’ve learned that the sign of a quality radio station is when improvement happens through more addition than subtraction. What DAVE does, DAVE does well. And soon we’ll have DAVE doing even more.”