Denmark Selects Arbitron PPM
June 26, 2007 at 8:59 AM (PT)
ARBITRON announced today that the radio industry in DENMARK has selected the ARBITRON PORTABLE PEOPLE METER system as its electronic audience measurement system.
The five-year contract was awarded to TNS GALLUP, an international licensee to ARBITRON’s PPM technology. Beginning JANUARY 2008, a national panel of 750 DANISH consumers will be equipped with the ARBITRON PPM to collect overnight radio listening data. Danish broadcasters will analyze the ratings at one-minute increments and use the data for commercial sales and for program planning.