Pam Kraemer Named Creative Dir. At DMR
June 26, 2007 at 10:55 AM (PT)
DMR appoints creative branding veteran PAM KRAEMER Creative Director. KRAEMER will lead DMR's team of 10 interactive design professionals. Prior to joining DMR, KRAEMER led internal design teams for consumer eyewear giant LUXOTTICA RETAIL, parent of billion-dollar brands like LENSCRAFTERS, PEARLE VISION, RAY-BAN and TARGET OPTICAL.
In announcing KRAEMER’s role, DMR Pres./CEO TRIPP ELDREDGE explained, "PAM's background and experience fit perfectly with DMR's focus on developing creative that delivers results, especially as we move to PPM. As a creative leader for one of the world's largest consumer retailers, PAM lived by the DAVID OGILVY challenge that 'it's not creative unless it sells.'"
According to KRAEMER, "At LUXOTTICA/LENSCRAFTERS, our creative focused on action and getting return on investment. Great creative isn't about awards or accolades, it's about motivating behavior, changing attitudes, and getting results. That's DMR's promise to our clients. I look forward to helping create great results."