Universal UK Choses Roo Group To Stream Vids
June 27, 2007 at 5:53 AM (PT)
ROO GROUP has been selected by UNIVERSAL MUSIC UK to launch 130 online video players that will feature exclusive UNIVERSAL MUSIC video content from its diverse roster of artists. Under the deal, ROO will roll out its video players across all of UNIVERSAL MUSIC UK's major sites, which includes its portfolio of label sites such as MERCURY ISLAND, UCJ and POLYDOR RECORDS, and a multitude of artist sites that will all feature full-screen viewing capabilities.
The partnership will enable UNIVERSAL MUSIC UK to commercialize its digital offering and launch new revenue channels through services such as creative advertising solutions, the distribution and promotion of streamed content, downloads and sponsorship opportunities.