David DiRenzo Named GSM At Skin Radio
June 28, 2007 at 5:04 PM (PT)
MARCONI BROADCASTING Alternative WHAT-A (1340 SKIN RADIO)/PHILADELPHIA hires 17-year radio veteran DAVID DIRENZO as GSM. DIRENZO was most recently Sr. AE with CITADEL.
WHAT-A President/GM TOM KELLY said, "DAVID DIRENZO has the energy, integrity, and work ethic that make him the perfect choice to lead the SKIN RADIO sales team. Now that our new format, HD Radio upgrade, website and physical plant are complete, DAVID will help advertisers attract SKIN RADIO’s post college, young adult listeners to their businesses."
"I’m delighted to be part of locally owned MARCONI BROADCASTING," commented DIRENZO. "WHAT-AM has always been an integral part of the PHILADELPHIA radio landscape, and it’s with great pleasure that I, along with my colleagues, continue the station’s commitment to the local PHILADELPHIA and surrounding communities. In today’s radio world it’s refreshing to be part of a company that, like our listening audience, lives here, works here, and cares deeply about the community it serves."