Entravision Signs Up For Arbitron PPM Service
July 10, 2007 at 8:55 AM (PT)
ARBITRON has signed ENTRAVISION COMMUNICATIONS CORP. to a multi-year agreement for PORTABLE PEOPLE METER radio ratings services in LOS ANGELES, PHOENIX, DENVER, SACRAMENTO and LAS VEGAS as those services are rolled out by ARBITRON.
The agreement encompasses all ENTRAVISION radio stations in those markets, each of which ARBITRON is planning to convert to the PPPM ratings methodology by the end of 2010. The agreement expires DECEMBER 31, 2012.
To date, ARBITRON has announced contracts for PPM for more than a dozen broadcasters. By the end of 2010, ARBITRON is scheduled to deploy the PORTABLE PEOPLE METER in the top 50 markets in place of the paper-and-pencil diary method that the company has employed to collect radio audience estimates since 1965.