Wind-up Signs Airborne Entertainment For Mobile Music Services
July 10, 2007 at 11:45 AM (PT)
AIRBORNE ENTERTAINMENT has been enlisted by WIND-UP RECORDS to further expand the label's lineup into the mobile music market. AIRBORNE will be creating ringtones, ringbacks and over-the-air full-track downloads for some of WIND-UP's artists, including EVANESCENCE, SEETHER, FINGER ELEVEN, and more, in addition to developing other mobile applications and products to be announced at a later date.
"AIRBORNE ENTERTAINMENT has a long standing reputation in the mobile entertainment space, and this partnership further expands our ability to connect with the network of music fans looking for the latest in music downloads and mobile personalization products," said WIND-UP COO JIM COOPERMAN.
AIRBORNE VP/Product Development KIM SENN said, "The music world is continuing its shift towards the digital arena and our proven success with launching big brands across multiple carriers positions us as a key partner to help WIND-UP RECORDS capitalize on the burgeoning mobile market."