What's In A Name?
July 11, 2007 at 8:44 AM (PT)
As ALL ACCESS reported last week (NET NEWS 7/6), CRAWFORD Talk WYDE (101.1 THE SOURCE)/BIRMINGHAM flipped to an AC format as "FUN 101.1" after a four-day run of CHRISTMAS music. "FUN" then morphed into "STAR 101.1" on the air, sounding more like a Classic Hits station than an AC.
Now "STAR" has apparently followed "FUN" into oblivion, as the music remains the same, but the moniker becomes "THE NEW 101."
Is this all an on-air stunt, or did WYDE run into "external issues?"