EMI, Union Entertainment Form Audionest As Joint-Venture Label
July 11, 2007 at 11:25 AM (PT)
EMI MUSIC has formed a joint-venture record label, called AUDIONEST, with music industry veterans BRYAN COLEMAN, JOHN GREENBERG and TIM HEYNE, best known for working with NICKELBACK via their UNION ENTERTAINMENT GROUP (UEG) management company. EMI's CAROLINE MUSIC will work closely with UEG on promoting and distributing AUDIONEST artists.
"As EMI expands its portfolio of repertoire sources in the U.S., this venture with UEG will provide us with another set of great ears, creativity and instincts, plus well-rounded music industry skills," said CAROLINE EVP/GM WILLIAM HEIN. "We will bring our expertise in working with artists on all aspects of their careers to this venture, as well as EMI's global reach, digital relationships and marketing prowess."
As part of the deal, UEG will handle all A&R for the label as well as the majority of the marketing and promotional services for artists signed to the joint venture in the U.S. CAROLINE is providing promotion services for select U.S. releases and will release albums from the venture under license outside the U.S. AUDIONEST's releases will be distributed by CAROLINE, while EMI will also have the opportunity to distribute releases from the joint venture under license on a worldwide basis.
"It was immediately clear that EMI was excited about and willing to create a label with us that extends every consideration to developing and breaking artists in today's rapidly evolving industry," said GREENBERG. "We are proud to be a part of EMI's vision."
The first artists signed to the label include the rock bands CINDER ROAD and THE BLACK SUMMER CRUSH.