Bridge Looks At Impact Of CRB Decision
July 13, 2007 at 5:45 AM (PT)
As the JULY 15 deadline approaches for the COPYRIGHT ROYALTY BOARD rate hike increase and retroactive payment of those increases, BRIDGE RATINGS has been in the field these last three weeks asking Internet radio consumers about the potential impact of this decision. When BRIDGE asked a national sample of 1,050 persons 13+ what they would do if they found their favorite Internet radio station(s) permanently silenced, the results were:
* 78% would find another station.
* 12% would stop listening to Internet radio.
* 10% did not know or had no response.
There is a clear signal in this data that indicates that Internet radio listeners want Internet radio and will seek it out despite the potential silencing of their favorite station(s).
BRIDGE says this was consistent with the responses the company measured on the "Day of Silence" on JUNE 26, when 72 said they would find another station, 23% said they would stop listening to Internet radio, and 5% did not know or had no response.
BRIDGE also asked, "How likely would you be to contact your Congressmen to ask them to intervene to find a solution that would bring your favorite Internet radio station(s) back?" The results:
* 44% very likely
* 37% somewhat likely
* 18% somewhat unlikely
* 9% not likely
* 2% DK/NA
"There is a clear signal in this data that indicates that Internet radio listeners want Internet radio and will seek it out despite the potential silencing of their favorite station(s)," explains BRIDGE President DAVE VAN DYKE. "An additional question asked this sample if they would be motivated enough to contact their congressmen about working on a solution that would bring their favorite Internet radio station(s) back. More than 70% were very likely or somewhat likely to do so. Should Internet radio stations start shutting off next week, Congress can expect a significant public outcry as witnessed on Internet radio's 'Day of Silence' and confirmed by these results."