Ronning Lipset Partners With Corstarr
July 17, 2007 at 5:44 AM (PT)
RONNING LIPSET RADIO, an advertising representative for online radio broadcasters, has entered into a strategic partnership with CORSTARR, the technology company behind the ad serving technology, ADCOR.
"We had explored several ad-serving solutions in the past but weren't able to identify a platform that could properly meet the complex needs of our clients," said RONNING LIPSET Co-Managing Partner ANDY LIPSET. "The team behind the ADCOR system understands the challenges faced by online radio broadcasters and has developed an exceptional system that addresses them. It is incredibly complex to build a platform around audio ad serving, so the fact that ADCOR has conquered this medium means it will be able to expand into other categories too and has huge potential for future growth."