HipCricket And McVay Media Form Alliance
July 17, 2007 at 6:02 AM (PT)
HIPCRICKET and MCVAY MEDIA have entered into an alliance to help their clients extend and translate marketing campaigns to the mobile phone screen. Together, the partners serve a network of more than 200 broadcast outlets, including radio groups such as CLEAR CHANNEL, COX, CBS, ESPN, and FOX SPORTS, TV networks such as NBC, ABC and brands such as GENERAL MOTORS, DISNEY, and I-CRUISE.
HIPCRICKET's broadcast experience has helped build the nation's largest mobile marketing operation focused on generating revenue and increasing audience loyalty for broadcasters and brands.
"MIKE MCVAY is a visionary in this industry, and a partner we trust to help HIPCRICKET offer its full service, turn-key solution to an even broader audience," said HIPCRICKET CEO IVAN BRAIKER. "Given the glacial pace of revenue growth in the broadcast market, station managers are looking for ways to jump start both their top and bottom line. With thousands of successful campaigns under our belt, clients can quickly generate real dollars using a simple tool that offers repeatable results without having to add headcount to manage the technology or new infrastructure."