Larson Prepares Launch Of 'San Diego 1700'
July 19, 2007 at 5:46 AM (PT)
Former CLEAR CHANNEL Talk KOGO-A/SAN DIEGO evening host MARK LARSON is joining crosstown BCA Business Talk XEPE-A (CASH 1700) as PD and morning host as the station prepares an AUGUST 1 flip to Talk as "SAN DIEGO 1700."
LARSON says on his blog that he will handle 5-9a, the locally-based syndicated business talker RAY LUCIA will continue 9a-Noon, new local programming is slated for Noon-3p, and 3-6p will feature "a variety of SAN DIEGO and SOUTHERN CALIFORNIA shows will air 3-6PM, including longtime financial expert BILL HOLLAND." Sister XEPRS-A-XHBCE (XX SPORTS RADIO) personality and PADRES announcer TED LEITNER will contribute a regular morning sports update on LARSON's show; the station will continue to carry play-by-play for L.A. GALAXY soccer and LAKE ELSINORE STORM minor league baseball.