M Paramasivam Named VP/Technology At EMI
July 23, 2007 at 7:54 AM (PT)
EMI MUSIC has appointed MICROSOFT’s M PARAMASIVAM as VP/Technology of its global digital team. In this newly created role, PARAMASIVAM, known as "PARAMA," will be responsible for all technological aspects of EMI MUSIC's digital partnerships, and will take the lead on all technical due diligence and policy. He will also be tasked with identifying new commercial opportunities arising from emerging technologies. He reports to Global Head of Digital BARNEY WRAGG, and will be based at EMI’s LONDON headquarters.
BARNEY WRAGG commented, "The digital music environment is changing all the time, with new players coming into the market with radically different business models and technologies. We must ensure that we can identify the models that we believe have the potential to be a success, and work quickly and efficiently with our partners to provide consumers with the best possible music services. PARAMA’s understanding of technology and his excellent commercial experience will be vital to the integration of new and future technologies into EMI MUSIC over the coming years."