SWMX Introduces Radio 2.0
July 25, 2007 at 2:58 PM (PT)
SOFTWAVE MEDIA EXCHANGE, Inc. has launched SWMX Radio 2.0, the second-generation marketplace platform for buying, selling and managing radio advertising time for marketers and media owners.
"SWMX Radio 2.0 represents a significant advancement in our efforts to deliver a turnkey application supporting virtually all aspects of an organization’s media buying and sales initiatives, integrating all necessary data, providing creative delivery and archiving and enabling both marketers and media owners to execute their business with greater efficiency, profitability and ROI than ever before," said SWMX Chief Technology Officer STAVROS ALOIZOS.
For all the nuts and bolts about SWMX Radio 2.0, please visit www.swmx.com.