NAB Ad Blitz To Counter Artists' Call For Performance Royalty
July 30, 2007 at 10:20 AM (PT)
At the same time artists/singers JUDY COLLINS and SAM (& DAVE) MOORE testify in front of the HOUSE SUBCOMMITTEE ON COURTS, THE INTERNET, AND INTELLECTUAL PROPERTY on receiving "full performance rights on radio," the NAB will be running ads in CAPITOL HILL publications and on several DC-area radio stations, opposing what it describes as "a performance tax on local radio."
The radio spots, which urge listeners to call their members of Congress and oppose such a bill, actually started airing on WMAL-A, WTNT-A, WWRC-A and WTOP-FM on FRIDAY, JULY 27; it will continue through AUGUST 1.
"For decades, radio has been promoting new music free of charge, contributing to the growth of new stars and new genres of music," says the radio spot. "But the big international record labels have a problem. They haven't kept up with the times. Now they are asking Congress to tax local radio stations to subsidize their failing business model to the tune of billions of dollars."
What's more, NAB will have print ads in THE POLITICO, ROLL CALL and CONGRESS DAILY on July 31. The ad will read: "A new performance tax would severely limit the ability of stations to deliver new music, news and public service messages to their listeners, simply to put more money in the pockets of giant international record companies."