K.C. Royals Ink Deal With KCSP
August 1, 2007 at 5:46 AM (PT)
KANSAS CITY ROYALS baseball is on the move back to ENTERCOM under a new five year deal that sends the games to Sports KCSP-A (610 SPORTS)/KANSAS CITY next season. The ROYALS aired on ENTERCOM's KMBZ-A before moving to UNION Sports WHB-A for the last few seasons. Under the deal, KMBZ will air SUNDAY games during spring training, and all ENTERCOM local stations will get involved with marketing the team.
"In the final analysis, ENTERCOM-KANSAS CITY was the most attractive suitor to carry the ROYALS on radio," said the team's SVP of Business Operations KEVIN UHLICH. "The play-by-play coverage on 610 SPORTS and the wide-ranging scope of the other seven stations in the market under the ENTERCOM-KANSAS CITY umbrella will afford us the unique opportunity to reach a full spectrum of listeners. We have also assembled a plan to work closely with the ENTERCOM-KANSAS CITY family to promote ROYALS baseball in a variety of methods, not only during the season, but in the winter months as well."
"This exciting new partnership further exemplifies KCSP's commitment to providing KANSAS CITY fans with the most comprehensive and best sports coverage of KANSAS CITY's home teams," added KCSP/KMBZ Ops Dir. ALLAN DAVIS. "The ROYALS will become a centerpiece for 610 SPORTS."