Arbitron Obtains Houston PPM TV MRC Accreditation
August 1, 2007 at 1:32 PM (PT)
ARBITRON has obtained MEDIA RATING COUNCIL (MRC) accreditation for average-quarter-hour, time-period television ratings data in HOUSTON. The PPM demonstration service in HOUSTON was designed to meet the needs of local market television as well as radio. The MRC accredited the PPM radio ratings data in HOUSTON back in JANUARY.
"This is a significant milestone for Arbitron," said ARBITRON President, Operations, Technology and Research & Development OWEN CHARLEBOIS. "The PORTABLE PEOPLE METER is the only personal, portable electronic meter system that’s ever been subjected to an MRC audit and has met the accreditation standards of the MEDIA RATING COUNCIL for a portable meter service, collecting data on radio, local television and cable use from one sample of consumers, at home and away from home."