Exclusive Arb Analysis: Seattle, Portland, Denver And Charlotte
August 6, 2007 at 8:21 AM (PT)
Although CBS Country KMPS tied FISHER News/Talk KOMO for the top spot 12+ in SEATTLE, ENTERCOM Country rival KKWF was the market’s real Country winner, beating KMPS 18-34, 18-49, and 25-54 -- despite losing by a half share 12+.
PORTLAND’s first full-signal Spanish language radio station had its first book in the Spring, and the results were nothing short of phenomenal.
In DENVER, LINCOLN FINANCIAL Rhythmic KQKS was the market leader among adults 18-34 and 18-49, while CLEAR CHANNEL AAA KBCO won 25-54. CLEAR CHANNEL Rhythmic AC KPTT saw gains in all three cells.
CBS Urban WPEG and sister Urban AC WBAV were the spring book champs in CHARLOTTE. WPEG was No. 1 18-34, WBAV was No. 1 25-54, and the two shared the lead 18-49.
Read all the crunched and analyzed info written by ANTHONY ACAMPORA on the new ALL ACCESS ARBITRON ANALYSIS page by clicking here.