Barry Mayo Named President Of Radio One
August 7, 2007 at 3:40 PM (PT)
Acclaimed programmer and EMMIS RADIO veteran BARRY MAYO has been appointed to a newly created position of President of RADIO ONE. Prior to this appointment, MAYO had been consulting RADIO ONE.
In a memo to the RADIO ONE staff, CEO ALFRED LIGGINS stated: "I am thrilled to announce that BARRY MAYO has joined our team full-time. He has been a consultant to the company for the past year, bringing his knowledge and passion about everything in radio to the company. BARRY is a legend in Urban media, and we are fortunate to be able to have someone with his expertise fill such a critical role."
We are no longer in the radio business; we are in the 'audio entertainment business' and we need to leverage our products well beyond the terrestrial signals we are licensed to operate
BARRY MAYO’s career spans over 30 years. He began as a program director in LITTLE ROCK, eventually moving up to WASHINGTON D.C., CHICAGO and finally NEW YORK. During the 1980s, MAYO helped develop WRKS into one of the most successful Urban stations in the country. Three years later, he was promoted from PD to GM.
He went on to form BROADCAST PARTNERS in 1988. The company grew into an 11-station, publicly-traded company with stations in NEW YORK, CHICAGO and CHARLOTTE. In 1995, MAYO sold his share of BROADCAST PARTNERS and founded MAYOMEDIA, a full-service consulting firm which specialized in Urban formats. In 2003, EMMIS RADIO made him SVP and Market Manager for its three NEW YORK properties -- Urban AC WRKS, Top 40/Rhythmic WQHT and Smooth Jazz WQCD.
He left EMMIS in 2006 to re-activate his consulting firm; one of his first clients was RADIO ONE, where he primarily concentrated his efforts on KRBV (V100)/LOS ANGELES. In fact, MAYO was responsible for the format switch and call letter change from KKBT, which had remained when the station first transformed from mainstream Urban to Urban AC in 2006.
"I have known ALFRED LIGGINS and CATHY HUGHES for over 30 years and have watched with admiration as they built a media powerhouse in the African-American and Urban space," MAYO stated. "We are no longer in the radio business; we are in the 'audio entertainment business' and we need to leverage our products well beyond the terrestrial signals we are licensed to operate. I consider this an opportunity of a lifetime and look forward to working with RADIO ONE’s employees, listeners and advertisers to further solidify our position as the destination for compelling and entertaining content."