ESPN Radio Stations Ink With Arbitron For PPM
August 8, 2007 at 8:54 AM (PT)
ARBITRON announces that ESPN RADIO stations entered into a multi-year agreement the PORTABLE PEOPLE METER (PPM) radio ratings services for its five owned-and-operated radio stations.
The agreement includes the following stations: WEPN-A (1050 ESPN RADIO)/NEW YORK; KPSN-A (710 ESPN)/LOS ANGELES; WMVP-A (ESPN RADIO 1000)/CHICAGO; KESN (103.3 FM ESPN)/DALLAS; and WEAE-A (ESPN RADIO 1250 AM)/PITTSBURGH.
ESPN RADIO and ESPN DEPORTES SVP TRAUG F. KELLER said, "We have been looking forward to participating in the technology since its conceptual stage. We are confident that this new methodology for tracking radio listening habits will accurately reflect the vitality and immediacy of the medium and, in our case, the compelling power of the ESPN brand for our radio listeners. We’re excited about the dialogue that this information will spark with the advertising community."
Beginning in OCTOBER, NEW YORK is slated to become the third radio market to be measured by the PPM.