Zimmerman Advertising Partners With SWMX
August 8, 2007 at 12:37 PM (PT)
ZIMMERMAN ADVERTISING is partnering with SWMX to create Z-MEDIA EXCHANGE. Z-MEDIA EXCHANGE is powered by SWMX’s technology, and gives ZIMMERMAN’s team a web-based interface in the style of PRICELINE.COM, where they can instantly grab up available inventory in radio, cable and local broadcast television for its clients’ sustaining (flighted) and direct response campaigns.
EVP/Media Services FRED ZUCKERMAN says, "Let me give you an example of how it used to work up until now. WICKS FURNITUREe finds out on a FRIDAY afternoon that the competition having a big sale that weekend. My agency calls the local station to try and buy spots for SATURDAY and SUNDAY, and we’re told to call back on MONDAY, because no one can turn our buy around fast enough to get it on air. This will never be an issue for our clients again."
"The opportunity to partner with a market leader like ZIMMERMAN is a tremendous validation of SWMX’s media exchange model,” said SWMX EVP MIKE CAPRIO. "ZIMMERMAN has been integral to helping refine functional elements of the SWMX marketplace to best meet the needs of leading advertisers and the internal needs of the agency. With a unique combination of, buying leverage, market insight and a drive to innovate with a singular focus on maximizing results, we could not ask for a better partner as we continue working together to redefine business processes for the broadcast media industry."