106.3/Greenville, SC Now Charlie-FM
August 20, 2007 at 11:17 AM (PT)
As first hinted in ALL ACCESS (NET NEWS 8/17), ENTERCOM Female Talker WGVC/GREENVILLE, SC has spun the format wheel, and following a weekend of stunting as SANTA 106.3 (all CHRISTMAS Music), BOOTY 106.3 (Rhythmic), BACKSTREET 106.3 (Boy Bands), CRYIN COUNTRY 106.3 (Country), and BIG HAIR 106.3 ('80S Big Hair Music), the smoke has cleared and it's officially Adult Hits CHARLIE-FM (WE PLAY EVERYTHING).
"CHARLIE is a brand new approach to free radio today," said ENTERCOM Market Manager SHARON DAY. "106.3 CHARLIE-FM will borrow a page from the ‘random’ music approach so many people enjoy with their iPods and mp3 players today. ... This format has taken the country by storm and promises to be equally as exciting and fast hitting in GREENVILLE. It’s not predictable and it’s not meant to be predictable. 106.3 CHARLIE-FM will redefine variety on the radio dial offering a totally random and unique environment. Our slogan is ‘we play everything!’ -- and we do."
Under OM GREG RYAN, here are the first 10 songs to air on CHARLIE-FM:
ROMANTICS/What I Like About You
FLOCK OF SEAGULLS/I Ran (So Far Away)
ROLLING STONES/Start Me Up
GREEN DAY/Boulevard of Broken Dreams
THE CAST OF GREASE (JOHN TRAVOLTA/OLIVIA NEWTON-JOHN/Grease Megamix
WANG CHUNG/Everybody Have Fun Tonight
HANK WILLIAMS, JR./All My Rowdy Friends
Check out the site at www.1063charliefm.com.