Universal Gets Into The Mixtape Business
August 22, 2007 at 5:44 AM (PT)
UNIVERSAL MUSIC GROUP is now offering a mixtape series, reports DIGITAL MUSIC NEWS. The move follows an RIAA-led raid against high-profile producer DJ DRAMA. The "Lethal Squad Mixtapes," by UNIVERSAL MUSIC ENTERPRISES, will retail in the $5-6 range and showcase UNIVERSAL artists. The first edition is being mixed by DJ BEAR HERRON.
The series is not the first of its kind, as major labels have been delivering above-board mixtapes for more than a decade. But a thriving underground mixtape community -- of which DJ DRAMA was a major player -- was abruptly interrupted as part of a controversial enforcement move in JANUARY (NET NEWS 1/22).