WTWP Splits Washington Post, Takes New Calls
August 28, 2007 at 5:45 AM (PT)
WASHINGTON POST RADIO is coming to an end next month, as the 17-month-old joint venture between the paper and BONNEVILLE's WTWP-A-F/WASHINGTON is being closed midway through the parties' three-year agreement.
WTWP will continue as a Talk station with new call letters -- WWWT (Talk Radio 3WT). Holdover air talent includes morning man DAVID BURD, JESSICA DOYLE, TONY KORNHEISER and PAT GOSS. Inbound are syndicated fare by NEAL BOORTZ, BILL O’REILLY, GLENN BECK and STEPHANIE MILLER; PHIL HENDRIE has already been announced as being in the lineup. Play-by-play sports will also be part of the station's programming. The station’s slogan will be “Left, Right, and Whatever We Want,” reflecting 3WT’s diverse collection of personalities .
"WASHINGTON POST RADIO was a tremendous experiment in broadcasting, and it was wonderful working with THE WASHINGTON POST, a world-class newspaper," says BONNEVILLE Sr. VP JOEL OXLEY. "While many advertisers were satisfied with the results the station generated, we just did not garner the Arbitron ratings we had hoped for. When we launched the ‘TONY KORNHEISER Show,’ it was met with such success that we realized we needed to take the station in the direction of personality-driven talk with more opinion and less hard news. Since this did not meet the original vision of WASHINGTON POST RADIO , THE WASHINGTON POSTand BONNEVILLE mutually agreed to end the broadcast alliance."
"We’ll continue to work together as media professionals as we always have," Oxley added. "THE WASHINGTON POST has a huge array of talented people that we’ve featured for years on our radio stations in many capacities, and we will continue to do so. We’re fortunate to have a great relationship with, and access to, one of the finest organizations with some of the best professionals in the world."