Report: CBC Preparing 'Hockey Night' Sat-Radio Show
August 29, 2007 at 5:11 AM (PT)
The NHL may have an exclusive deal with XM SATELLITE RADIO, but the CBC may bring the legendary "HOCKEY NIGHT IN CANADA" brand to radio via SIRIUS SATELLITE RADIO, as the GLOBE AND MAIL's WILLIAM HOUSTON reports that the network is preparing to launch "HNIC RADIO" as a hockey talk show and, given its part-ownership of SIRIUS, is likely to place the show on that service.
CBC SPORTS head SCOTT MOORE, who otherwise refused comment, told HOUSTON "We're always looking for ways to leverage the top sports brand on Canadian television. We think it's been underutilized." HOUSTON adds that Sports CJCL-A (THE FAN 590)/TORONTO fill-in host ELLOITTE FRIEDMAN is expected to be one of the hosts of the new show.