Nokia Looks To Bite Apple's Core
August 29, 2007 at 2:15 PM (PT)
The latest hi-tech manufacturer to take aim at APPLE's dominance is NOKIA, which will launch an online music store, a gaming service and four new multimedia handsets in a move to take a greater share of consumer spending from mobile operators.
According to REUTERS, NOKIA, the largest cell phone maker that sells more than one-third of the world's mobile phones, is doing this because "its core market of making mobile handsets has matured to the point of slowing growth.
"We are trying to make the cake bigger for everyone: our piece grows, but also operators will benefit through data revenues," TAPIO HEDMAN, head of marketing for NOKIA's multimedia unit, told REUTERS.
NOKIA will brand its online music store, gaming services and mapping services as "Ovi," as part of its other advertising campaigns. "We will do some Ovi-specific advertising later, but we are not planning a traditional marketing campaign," HEDMAN said.
NOKIA showcased four new phone models, including a top-end music and gaming phone, the N81; two
mid-priced music phones, the 5310 and 5610; and a new version of its top profit generator, the N95 handset. The company will offer touch-screen phones next year.
Regarding its online music store, NOKIA plans to roll it out in BRITAIN, GERMANY, FRANCE, ITALY and SPAIN later this year, with plans for an INDIA launch in 2008. Talks have just started on rollouts in the U.S. and CHINA. Per-track charges will be about equal to those of iTUNES.