'Skin Radio' Out, Standards In At WHAT-A/Philadelphia
August 31, 2007 at 9:23 AM (PT)
MARCONI BROADCASTING Alternative WHAT-A/PHILADELPHIA has flipped to a new Contemporary Standards format. The new station is called MARTINI LOUNGE RADIO and will feature classic standards from FRANK SINATRA, TONY BENNETT, and PEGGY LEE combined with new music from artists like MICHAEL BUBLE’, HARRY CONNICK JR., and DIANA KRALL. The new sound is "SEPTEMBER With SINATRA," continuous FRANK SINATRA music through LABOR DAY weekend and beyond.
The station’s prior Alternative music format, SKIN RADIO, will continue exclusively on-line via its live internet stream at www.skinradio.com.
MARCONI BROADCASTING Pres. TOM KELLY comments, "This music has been missing from the PHILADELPHIA radio dial far too long. Across the country, baby boomers, now in their 40’s and 50’s, have shown tremendous interest in this fabulous style of music. We know that PHILADELPHIA has always had an appreciation for the standards, and we are proud to bring them back on MARTINI LOUNGE RADIO. And I could not imagine a better way to begin than with continuous FRANK SINATRA."
OM AL CLAY will oversee the programming, with consultation and research from PAUL KELLY at KELLY MUSIC RESEARCH