Bridge Ratings Studies Media Consumption During Fall
September 5, 2007 at 12:34 PM (PT)
The fourth quarter has always been an important retail quarter, but it’s also become a significant quarter for media consumption. Perhaps it is because of holiday expectations or the fact that all of the most important entertainment and technology releases are timed to capture a more captive consumer.
This week’s BRIDGE RATINGS Study of Fall Audio Media Consumption doesn’t disappoint.
* Satellite radio listeners continue to show they are the most passionate users of their medium
* MP3 player use will skyrocket in Q4 fueled by new IPODS.
* Traditional radio will see a net gain of listening due to News/Talk Radio!
"Overall, 25% of the listeners to traditional radio we polled said they would be listening to more radio this fall primarily due to the political environment," explains BRIDGE RATINGS Pres./CEO DAVE VAN DYKE. "That 25% was offset by 15% who said they thought they’d be listening less. As last week’s study revealed, music radio listening is declining despite an increase in the number of Americans buying music. Now we see that Talk Radio is boosting listening and likely will through the fall of 2008!"
There’s much more to this study. Read it now by going to www.bridgeratings.com.