WLUM Enlists Mitch Craig For Wacky Cash Promo
September 5, 2007 at 5:45 PM (PT)
ALL PRO Alternative WLUM (FM 102/1)/MILWAUKEE continues its quest to skewer conventional radio with its latest big contest. Starting THURSDAY, SEPTEMBER 5th, it's "THE SUPER MEGA HAPPY CASH HI-LOW MONEY VAULT GAME OF AWESOMENESS" where listeners guess how much money is in the vault every other hour from 9a-9p.
WLUM feels it has improved this cash contest from the '80s with double the hype and half the cash. It has even enlisted legendary Top 40 voiceover artist MITCH CRAIG for executing this exciting promotion. Click here to hear the fun promo.