Jobs Says Sorry; Offers Rebate On iPhone
September 7, 2007 at 5:45 AM (PT)
APPLE CEO STEVE JOBS apologized and offered $100 credits THURSDAY to customers who shelled out $599 for the most advanced model of the IPHONE this summer, only to have the company unexpectedly slash the price $200 in a push to boost holiday sales.
In a letter on the company's Web site, JOBS acknowledged that APPLE disappointed some of its customers by cutting the price of the IPHONE's 8-gigabyte model and said he has received hundreds of e-mails complaining about the price cut.
But JOBS added that "the technology road is bumpy," and there will always be people who pay top dollar for the latest electronics, but get angry later when the price drops. "This is life in the technology lane," JOBS said.
JOBS said APPLE will hand out $100 credits for APPLE's retail and online stores to any IPHONE owners who aren't eligible for a rebate under the company's refund policy. They policy covers those who bought their phones within 14 days of the price cut.