B101/Philadelphia Rebrands As 'Fresh FM'
September 10, 2007 at 5:20 AM (PT)
The "FRESH FM" brand will now be incorporated into the programming and marketing of WBEB (B101)/PHILADELPHIA, according to NATHAN FOUSHEE of MRH MARKETING. "We are very excited that a station of the magnitude and reputation of B101 has embraced the FRESH brand and that such an outstanding operation understands the value of the attributes FRESH brings to the table for a heritage AC station," said FOUSHEE. "As we have insisted all along the FRESH brand is not a cookie-cutter format and its application can and will be implemented in a number of various ways and formats."
B101 PD CHRIS CONLEY comments, "As I prepare to leave B101 after twelve great years, I am excited to be part of preparing B101 for many more years of continued success by strengthening our brand through the incorporation of the FRESH brand. Strategically this decision made sense for us as we look to maintain our imagery for contemporary music."