...While NAB Finds Poll Unappetizing
September 10, 2007 at 3:19 PM (PT)
As predicted in ALL ACCESS' lead news story (above), the NAB wasted little time denigrating a satcaster-sponsored poll that found a great majority of voters approving of a merged SIRIUS/XM's a la carte offerings and pricings. Their riposte: The wrong questions were asked.
Just a couple hours after SIRIUS and XM made their survey public, NAB EVP/Media Relations DENNIS WHARTON issued the following statement:
"Here's what XM and SIRIUS conveniently did not ask poll participants: Do you like monopolies? Does competition restrain a monopolist's price-gouging? Should government reward two companies that routinely violate FCC rules with a monopoly? Did you know you will have to buy a new radio that costs $200 or more to get the alleged benefits of a la carte programming? Did you know that HOWARD STERN and other 'talent' will cost consumers more -- not less -- under a la carte? Did you know that under a la carte, the per-channel price of a merged XM-SIRIUS will rise by 40% to 188%?"
"Today's poll signals the lengths to which XM and Sirius will game the system in order to achieve monopoly status."