Arbitron/PPM Software Release Policy Is Revised
September 13, 2007 at 12:26 PM (PT)
On the heels of a ARBITRON/PPM Software install/upgrade issue at KATZ/CCR-branded rep firms that affected many offices in that company, ARBITRON has revised its release policy.
ARBITRON Pres./Sales & Marketing PIERRE BOUVARD addressed the issue: "Yesterday was the data release day for the AUGUST PPM data for PHILADELPHIA and HOUSTON. At the same time, we also released a new version of the PPM analysis tool software. Some of our customers, including KATZ MEDIA GROUP, then experienced problems installing the new software and data.
Effective immediately, we will be releasing any new software version a week before data releases.
"Unfortunately, while addressing questions about the software issues, ARBITRON incorrectly characterized KATZ as the 'only customer that had an issue loading the data'. That was not true. In fact, we had a number of clients who experienced difficulties yesterday. We apologize to KATZ for singling them out, and for making it appear that the problems were due to KATZ's actions, rather than our own.
"A number of clients have correctly pointed out that we should not be releasing new versions of software on data release day. Effective immediately, we will be releasing any new software version a week before data releases. Any issues that occurred yesterday with our data and software was an ARBITRON problem, not a customer problem. We apologize for the miscommunication on this issue."