Arbitron Revises Market Rankings For Fall '07
September 20, 2007 at 10:00 AM (PT)
There's some market shuffling in ARBITRON's Fall 2007 radio market populations and rankings. According to the survey group's demographer DAN ESTERSOHN, here are the most notable changes:
* Thanks to a metro redefinition that increases its size by 30%, CHARLOTTE-GASTONIA-ROCK HILL move up to #26, lowering RIVERSIDE-SAN BERNARDINO to #26.
* ATLANTA moves ahead of WASHINGTON, D.C.
* BOSTON tops DETROIT and rises to #10, pushing the Motor City down to #11. The difference between the two metros is only 8,000 people 12+.
* The post-Hurricane Katrina return of NEW ORLEANS' residents increases The Crescent City's population by 7.5%, with its market rank rising to #55.
* MISSISSIPPI estimates have been reduced due to The Census Bureau’s estimate of growth in the State and in most MISSISSIPPI counties being reduced.
A handy summary spreadsheet is available for download here.