NAB To Distribute DUI Prevention PSAs At Convention
September 24, 2007 at 10:56 AM (PT)
NAB will distribute over 90 drunk driving prevention PSAs featuring the landmark tagline "Friends Don't Let Friends Drive Drunk" to radio stations during The NAB RADIO SHOW in CHARLOTTE. The campaign is a collaborative effort among NAB, RADD: The Entertainment Industry's Voice for Road Safety and the Ad Council, encouraging people to intervene in order to prevent friends from driving drunk.
Designed to reach the critical audience of 21- to 34-year-olds, who represent over half of all alcohol-related fatalities, the PSAs feature a variety of celebrity entertainers, including performers GWEN STEFANI, JEFF FOXWORTHY and JOHN MAYER.
"Radio stations are uniquely positioned to provide this information to the 233 million Americans who tune in to local radio weekly," said NAB Pres./CEO DAVID K. REHR. "The NAB RADIO SHOW provides the perfect platform to launch this campaign and we are encouraging all radio stations to air the PSAs."