Interep Creates Local Arm With Focus 360
September 26, 2007 at 4:20 PM (PT)
INTEREP has signed a joint marketing agreement with FOCUS 360, whereby Interep will represent all of the latter's current LOCAL FOCUS clients on a national basis. The new division, called INTEREP LOCAL FOCUS, will be overseen by Pres. KAY OLIN and retain the existing sales and marketing staffs. They'll offer national representation for station groups in small to mid-sized markets with national billings under $500,000. The new push begins OCTOBER 1st.
"Through our new agreement with LOCAL FOCUS, INTEREP will now be able to better serve the specialized needs of clients in small to mid-sized markets, bringing more national dollars to the local level," stated INTEREP Pres./COO MIKE WALSH. "There is a strong desire among advertisers to engage consumers within their communities, and this requires a knowledgeable sales staff with the time and expertise to properly market these local stations and their assets."
"We have spent years building a successful rep company that understands and focuses on the specialized needs of stations in small to mid-sized markets," FOCUS 360 CEO PHIL BROWN stated. "Combined with INTEREP's extensive resources and 50 years of radio marketing expertise, we believe LOCAL FOCUS is poised to rise to the next level of success."