Bridge Ratings To Offer Private Label Data
October 4, 2007 at 5:54 AM (PT)
BRIDGE RATINGS, media industry research company, has just signed a multi-year deal to provide Private Label research for an unnamed media company in the broadcast industry. The identity of the broadcast entity has not been disclosed at the company's request.
"Over the last five years, BRIDGE RATINGS has established itself as the premier radio and media industry analyst," Pres./CEO DAVE VAN DYKE stated. "The company has had the privilege to conduct projects in many different industries and for firms eager to have comprehensive data regarding consumer behavior related to audio media. Our data has been used to guide companies in their development and marketing of their products and services."
Formed in 2002, BRIDGE RATINGS came to the fore in 2003 with its controversial study on the impact of high levels of advertising on radio listening. Later, the company accurately projected the impact of satellite radio on the consumer market.
"I find it refreshing that in the midst of the paradigm shift that is occurring in the consumption of all media, that any company is willing to bring in-house a highly technical and focused company like BRIDGE RATINGS to aid in their navigation of the future," VAN DYKE continues, "It seems to be a symptom of the times we live in that many media companies either don't have the resources or the interest in on-going course correction through sophisticated research methods. I'm encouraged by the prospects this marriage brings as the consumer landscape undergoes significant adjustments."