Britney Breakdown Contest Draws Ire
October 4, 2007 at 4:05 PM (PT)
CLEAR CHANNEL Top 40/Maintsream WKQI (Channel 95.5)DETROIT has abruptly pulled the plug on a "BRITNEY SPEARS Suicide Watch" contest that was touted by night personality BIG BOY. "If you can guess the exact day that BRITNEY dies, whether it's from drugs or however she dies, if you're right, we'll give you a thousand bucks," BIG BOY said on-air.
According to THE DETROIT NEWS, the stunt generated quick and negative reaction, prompting the station to erase the Web page touting the BRITNEY stunt the next day. That night, OM DOM THEODORE apologized on-air for potentially offending anyone by the "content" of BIG BOY's show. "In no way were we making light of death or suicide."
The stunt even drew criticism from 'KQI's morning hosts MOJO and SPIKE. "BIG BOY is a great guy, but sometimes you go over the edge when you're preparing and planning things," MOJO said on-air. "I've got to say I don't agree with the contest."
THEODORE also stated that the station would donate the contest's cash prize of $1,000 to the American Foundation for Suicide Prevention. AFSP MICHIGAN area director TAMMI LANDRY responded that they'd only accept their apology and take the money if the contest is called off.