MPR Sues Virginia Station Over 'Current' Slogan
October 9, 2007 at 5:23 AM (PT)
MINNESOTA PUBLIC RADIO is suing VIRGINIA BEACH EDUCATIONAL BROADCASTING FOUNDATION for using the slogan "THE CURRENT" at noncommercial Christian Rock WJLZ (POSITIVE HIT RADIO -- THE CURRENT)/VIRGINIA BEACH-NORFOLK.
The VIRGINIAN-PILOT reports that MPR had pending trademark applications for the slogan, used at MPR's AAA station starting in JANUARY 2005, when WJLZ began using the slogan three months later. The VIRGINIA company tells the paper that it has the right to use the slogan because the government turned MPR's trademark applications down; MPR is appealing the trademark denial and filed suit in MINNESOTA, but the case was moved to the NORFOLK federal court last week.