IDJ Radio To Reach Urban Fans Through Mobile Phones
October 11, 2007 at 11:23 AM (PT)
The ISLAND DEF JAM MUSIC GROUP has teamed up with mSPOT to offer Urban music fans IDJ RADIO, a streaming radio service that features a variety of Urban music as well as on-demand videos from some of today’s hottest artists. The focus will be on contemporary hip-hop/R&B, old school/classics, Reggaeton/Latin hip-hop and special programming by featured IDJ artists, as well as music from other labels.
IDJ RADIO is the result of a two year development between ISLAND DEF JAM MUSIC GROUP and mSPOT, whose mobile radio services already stream nearly 100 channels of music, news, sports, finance, entertainment, weather and talk radio to mobile phones across NORTH AMERICA. IDJ RADIO will be available to consumers for a monthly fee, directly from their mobile carrier. The service will initially be available on one carrier to be named in the weeks ahead, with multiple carriers to be announced in the future.