WKTI Announces 'Bras For A Cause'
October 12, 2007 at 12:48 PM (PT)
JOURNAL BROADCAST GROUP Hot AC WKTI/MILWAUKEE's new morning show MATHEW BLADES was recently challenged to create an event that would raise awareness for BREAST CANCER AWARENESS month by the AMERICAN CANCER SOCIETY . BLADES answered that challenge with "KTI'S BRAS FOR A CAUSE" live "BRA-CAST," where listeners can donate bras that will be used to erect a monument to breast cancer survivors in WISCONSIN.
WKTI ended up with over 3,000 bras donated for the cause. The bras were strung along Interstate 94 this morning. During the "BRA-CAST," cancer survivors were able to share their stories live on the air.