Arbitron Recalls Traverse City eBook
October 17, 2007 at 2:14 PM (PT)
ARBITRON has acknowledged that three SPRING 2007 TRAVERSE CITY-PETOSKEY, MI metro diaries were returned from a media-affiliated household, and have eliminated them from the in-tab sample. A revised SPRING 2007 ARBITRON eBook for that market will be released on MONDAY, OCT. 22nd at 10a (ET).
The ratings firm also noted that audience estimates for NORTHERN BROADCASTING AC WSRT may be substantially affected. What's more, estimates for other stations may be slightly affected as a result of the sample balancing and reprocessing procedures that accompany deletion of any diary from the sample.