Dan Patrick Inks Sports Illustrated Deal
October 18, 2007 at 11:14 AM (PT)
THE CONTENT FACTORY's DAN PATRICK inks a deal with SPORTS ILLUSTRATED to serve as Sr. Writer for the magazine and its SI.COM website. The deal, a partnership with PATRICK, SI and THE CONTENT FACTORY also includes SI's Digital Group hosting and producing DANPATRICK.COM, which is set for an early 2008 relaunch.
PATRICK's weekly column will launch in JANUARY, with the website including a daily blog and social networking community. The magazine's writers will make regular appearances on PATRICK's show, and PATRICK will emcee SI's Sportsman of the Year Award celebration on DECEMBER 4th.
"Our partnership with SPORTS ILLUSTRATED is a tangible manifestation of the vision we had when we founded The Content Factory – to establish partnerships that will maximize an individual’s brand," said THE CONTENT FACTORY Managing Partner/Founder JIMMY DE CASTRO. "DAN's unique brand of humor and wit can now be heard nationwide on the DAN PATRICK radio show and be enjoyed by millions of loyal SPORTS ILLUSTRATED and SI.com readers."
"DAN PATRICK is a sports genius," said SPORTS ILLUSTRATED Editor TERRY MCDONNELL. "He’s fast, funny, analytic, old-school informed and, most important, he believes in the values reflected in the sports he covers. He will bring all of that to SI."
"I couldn’t be more excited to work with the SPORTS ILLUSTRATED franchise, which, in my mind, represents the pinnacle of sports journalism," said PATRICK. "SPORTS ILLUSTRATED’s lineup of writers is legendary and it is a true honor to share that company and follow in a long line of some of the nation’s most-renowned sports journalists. This deal provides us with a great opportunity to cross-promote our content in print, online and over the airwaves."
"The SPORTS ILLUSTRATED franchise is committed to bringing powerful, cross-platform solutions to the marketing community. Our partnership with DAN and THE CONTENT FACTORY builds on an already strong content package where advertisers speak directly to the SI audience," said SI President MARK FORD. "DAN's magazine column, DANPATRICK.COM and the simulcast of DAN's radio show collectively represent engaging platforms to both sports fans and the advertisers looking to connect with them."