Bob Dylan To Hawk XM, Cadillac
October 22, 2007 at 7:00 AM (PT)
Music icon BOB DYLAN will star in an innovative multi-platform marketing campaign for the 2008 CADILLAC ESCALADE that integrates his critically acclaimed XM Radio show, "Theme Time Radio Hour."
The campaign, which begins TODAY, highlights XM as a standard feature in the ESCALADE through TV, online and print. Coinciding with the campaign's launch, DYLAN's critically acclaimed XM show "Theme Time Radio Hour," which offers an eclectic mix of music based around a weekly theme, will include a "CADILLAC"-themed episode, premiering OCTOBER 24th.