Philly PPM Shows Listening Spike For Baseball Playoff Game
October 22, 2007 at 11:47 AM (PT)
ARBITRON is pointing to the SEPTEMBER 27-OCTOBER 3 PPM results in PHILADELPHIA to demonstrate how the service shows spikes in listening tied to major sports events. The first game of the NATIONAL LEAGUE Division Series between the PHILLIES and ROCKIES delivered a 9.2 average quarter-hour rating for Men 25-54 and a 5.3 rating for persons 6 and over for CBS Talk WPHT-A/PHILADELPHIA; 798,000 listeners tuned in to at least part of the game, with one in every four men 25-54 tuning in.
"The PPM is showing the radio can match TV with sports and special events in the daytime," said ARBITRON Manager, Custom Sports Sales MASON MEYER. "These are the kind of ratings that TV stations crow about outside of prime time. Now radio can boast of its own phenomenal audience delivery."