Music Choice And EMI Strike Deal
October 30, 2007 at 8:00 AM (PT)
MUSIC CHOICE and EMI MUSIC have entered into a deal that gives MUSIC CHOICE the rights to stream EMI’s entire music video library on television and online in the U.S. In addition, MUSIC CHOICE has secured the rights to feature EMI’s artists in MUSIC CHOICE original programs such as "Artist of the Month," "Fresh Crops," "Rock U" and "Tha Corner."
"MUSIC CHOICE is a powerful way for us to reach our fans, through TV and online, and we are delighted to include them as one of the growing platforms that will expose our artists’ works to consumers," said EMI SVP/Digital LAUREN BERKOWITZ.
"MUSIC CHOICE is thrilled to now have access to EMI’s full roster of well-known and up-and-coming artists, adding to the depth of content available on our television network and online music site," said MUSIC CHOICE Pres./CEO DAVID DEL BECCARO. "EMI’s artists will be exposed to a nationwide audience that has helped us build the most popular on demand music network in the country by placing over a billion orders for our free music-related content."