Christmas Music Coming To WWFT
October 31, 2007 at 5:40 AM (PT)
Is the syndicated Talk lineup at CUMULUS Talk WWFT (FM TALK 93.9)/INDIANAPOLIS in trouble? The station will yank the talk in favor of CHRISTMAS music from the middle of NOVEMBER through the end of the year, reports the INDIANAPOLIS STAR, with Market Manager CHRIS WHEAT calling the ratings "unacceptable" and adding that "SEAN HANNITY can’t carry the radio station. One of the glaring things I noticed when I arrived is that there’s absolutely no local content from a news and information standpoint."
WWFT faces competition from dominant local talker WIBC-A, which EMMIS is moving to the FM dial in JANUARY, at which point, WHEAT said, WWFT's future will be announced. "We haven’t determined what we’re going to do with it yet," said WHEAT. "The options range from tweaking it to changing it."