Energy Refines Dance In Phoenix
November 1, 2007 at 4:10 PM (PT)
You may recall YESTERDAY's stunt where SIERRA H Top 40/Rhythmic KNRJ (ENERGY 92.7 and 101.1)/PHOENIX was playing nothing but WALL OF VOODOO's "Mexican Radio," MINISTRY's "Every Day Is Halloween" and FRONT 242's "Headhunter," with liners in a very broken Spanish. APD/middays BEAU DURAN tells ALL ACCESS, "We just wanted to give our listeners a HALLOWEEN trick before we gave them their treat."
The treat is "a more streamlined, thumping Dance music station," he said. "We are going to be more focused on mass-appeal dance hits over the past 20 years, and less focused on the fringes of dance. At night, we will continue our very popular High Energy After Dark feature, expanding it to run now from 7-6a. This is where the fans of the deeper underground dance tracks will find a home."